Amidst the myriad of ICT initiatives, it is easy to get lost in the tool and lose sight of the primary goals of ICT in Ag - goals such as helping people make changes to improve their livelihoods. In this session, we will look at the principles behind behavior change - We look at what we have seen in the health, business and Agricultural Extension sectors. We present the key principles and elements involved - synthesizing into 3 simple elements. Then we look at some of the ICT initiatives that are emerging as "successful" and see how they compare in relation to these underlying behavior change principles. The purpose of the session will be to present the lessons learned and collect audience feedback to fine tune the identified principles.
